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Examples of Social Media Command Centers for the World’s Largest Brands
President Obama at the American Red Cross Command Center (Photo courtesy of Dell Inc.) For marketing, support, sales and other executives that are trying to kick start their organization’s commitment...
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Facebook Graph Search Is Here. What Do Marketers Need to Know?
This post originally appeared on Adage.com. When Facebook announces something, people listen. And when the words “Facebook” and “search” are mentioned in one event, people really listen. And when...
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Understanding the Three Themes Behind the Facebook News Feed Redesign
Facebook just announced major changes to the News Feed at a press event in Menlo Park. In an effort to be more user-focused and content-oriented, the News Feed will, as Mark Zuckerberg said, “Provide...
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New Beginnings
Mary Dedinsky, my newswriting professor at Northwestern’s Medill School of Journalism, taught me early on to not bury the lead. So here I go: Kass and I have agreed to sell Buddy Media to...
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Here is the Facebook Data That Shows Why All Ads Need Social Context
It’s hard – very hard, actually – to remember a world without cell phones. How did we communicate with people once we left home or the office? For many, it’s just as hard to remember a world without...
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